top professionals with companies that
are shaping the future
we find
the best
talent
Founded by Caio Chedid, a professional with extensive experience in recruitment and leading People & Culture teams, Rock It grew stronger with the arrival of partners João Baccarat, Mirella Stefanelli, and Danê Guimarães leading Recruitment and Mentoring, Lívia Salgado as a partner in Compensation Strategy, and Maria Rita Spina heading ESG and the Hogan method. What sets Rock It apart is the experience of its partners – professionals who have sat on both sides of the table: in specialized consultancies and leading HR and Talent Acquisition areas in companies ranging from large corporations to unicorns.
With a strategic, agile, and personalized approach, we combine market knowledge, human sensitivity, and well-established tools to ensure accuracy and speed in delivery. We operate across three main areas: Talent Recruitment, Strategic Compensation, and Development & Culture.
We are business partners committed to results and sustainable growth.
What We Do
Talent Recruitment
Executive Search
We connect your company with the right leaders to drive results and lead strategic transformation.
Management Support Recruitment
Affirmative Positions
Assessment with Hogan Methodology
Strategic Compensation
Job and Compensation Architecture
Development & Culture
Talent Acquisition Mentoring
Training, Mentoring & Talks
What We Do
Talent Recruitment
Executive Search
We connect your company with the right leaders to drive results and lead strategic transformation.
Management Support Recruitment
Affirmative Positions
Assessment with Hogan Methodology
Strategic Compensation
Job and Compensation Architecture
Development & Culture
Talent Acquisition Mentoring
Training, Mentoring & Talks
makes the difference
Caio Chedid
Founder and Managing Partner
Throughout his career, he has played a key role in building and maintaining strong, high-performance organizational cultures. His expertise spans Acquihirings, Management Models, Organizational Change, and Design, earning him a reputation as an innovative and strategic leader in people management.
Caio’s professional journey includes roles at renowned companies like Michael Page, Robert Walters, and several successful scale-ups, where he contributed significantly to organizational growth and development. He also works as a mentor, leveraging his expertise to drive business transformation and evolution by aligning market needs with recruitment and people management strategies, positioning himself as a valuable partner for companies seeking talent and sustainable growth.
Maria Rita Spina
ESG & Diversity Partner
As an ambassador for WeInvest Latam, the largest community of women investors in Latin America, Maria Rita strengthens female representation in Venture Capital, Private Equity, and other investment sectors. Until 2022, she served as Executive Director of Anjos do Brasil and continues to be active on the boards of organizations like Artemisia and Rede Mulher Empreendedora. She is also a co-founder of Dínamo, a movement shaping public policies for entrepreneurship and startup investments.
Maria Rita shares her expertise in education by teaching courses on investment and innovation at FGV and participating in initiatives such as the Startup Commission at IBGC and the Impact and Diversity Working Group at LAB. With over 35 years of experience and an academic background in philosophy from FFLCH-USP, her career is defined by a strong advocacy for inclusion and the empowerment of the entrepreneurial ecosystem.
Maria Rita Spina
ESG & Diversity Partner
As an ambassador for WeInvest Latam, the largest community of women investors in Latin America, Maria Rita strengthens female representation in Venture Capital, Private Equity, and other investment sectors. Until 2022, she served as Executive Director of Anjos do Brasil and continues to be active on the boards of organizations like Artemisia and Rede Mulher Empreendedora. She is also a co-founder of Dínamo, a movement shaping public policies for entrepreneurship and startup investments.
Maria Rita shares her expertise in education by teaching courses on investment and innovation at FGV and participating in initiatives such as the Startup Commission at IBGC and the Impact and Diversity Working Group at LAB. With over 35 years of experience and an academic background in philosophy from FFLCH-USP, her career is defined by a strong advocacy for inclusion and the empowerment of the entrepreneurial ecosystem.
João Baccarat
Partner
A graduate in Social Communication from FAAP, with a postgraduate degree in Strategic HR from FGV, João has worked at renowned recruitment firms such as Michael Page and Robert Walters. He has also experienced the other side of the table as an HR manager in the technology sector.
Committed to empowering people and creating memorable experiences for both companies and candidates, João’s mission is to connect people and organizations to foster long-lasting stories.
Mirella Stefanelli
Partner
At Kamino, a fintech backed by investment funds, Mirella spearheaded the HR department from the start of its operations, playing a pivotal role in scaling the company to over 50 employees in just two years. During her tenure, she implemented processes, policies, and systems that strengthened the organizational culture, including performance management, engagement initiatives, and diversity programs.
Currently, she is a partner at Rock It Consultancy, specializing in recruitment and selection for digital companies, technology firms, and VC-backed businesses. Her work reflects her experience as a headhunter and her leadership in HR roles within innovative organizations, offering a consultative and tailored approach to meet market demands.
Mirella is passionate about connecting the right people to the right challenges, driving company success and fostering the growth of promising careers.
Mirella Stefanelli
Partner
At Kamino, a fintech backed by investment funds, Mirella spearheaded the HR department from the start of its operations, playing a pivotal role in scaling the company to over 50 employees in just two years. During her tenure, she implemented processes, policies, and systems that strengthened the organizational culture, including performance management, engagement initiatives, and diversity programs.
Currently, she is a partner at Rock It Consultancy, specializing in recruitment and selection for digital companies, technology firms, and VC-backed businesses. Her work reflects her experience as a headhunter and her leadership in HR roles within innovative organizations, offering a consultative and tailored approach to meet market demands.
Mirella is passionate about connecting the right people to the right challenges, driving company success and fostering the growth of promising careers.
Lívia Salgado
Partner
A specialist in People Analytics, Diversity & Inclusion, Digital Transformation, and Culture Management, she leads strategic national and international projects — including mergers and acquisitions — by structuring areas and workflows to ensure cultural and operational integration. Lívia has international experience as an expatriate in London, where she supported global team integration and organizational synergies. She holds a degree in Business Administration from FEA-USP and has a dynamic, multicultural profile focused on sustainable results, inclusive work environments, and high performance.
Mariana Fernandes Prado Tortorelli
HR Manager | RDI – Talent Management
“I had the opportunity to work with Caio and the team for almost four years. Caio always showed a true business partnership mindset, which really impressed me. He was able to understand the business and the complexity of each role, which is why he brought in candidates who were highly aligned — many of whom are still at the company today, delivering great performance and growing professionally. I’m confident that Rock It Recruit is the best partner in the tech market.”
Rodrigo Tognini
“RockIt’s work is unique! Caio has the ability to understand the business challenge and context, while bringing people into the process with agility and a high level of qualification. We’ve worked together on several roles, and I’m always impressed by the process and the results.”
Joaquim Torres
“I’ve known Caio since 2018. We worked together at Gympass, where he was responsible for the Talent Acquisition team while I led the product area. He was essential to our growth strategy for engineering, data, design, and product teams, as we grew from 30 to over 250 people within one year. Beyond the obvious focus on speed, the quality of hires was also central — evidenced by our low turnover rate. I highly recommend Caio’s work!”
