the best professionals with companies that
are shaping the future
we find
the best
talent
Rock It is a consulting firm specialized in recruitment and selection, with strong presence in the tech ecosystem, startups, and scale-ups across Latin America. We also support traditional companies seeking transformation, innovation, or the structuring of digital and technology teams. Our work spans all hierarchical levels – from C-level to support roles – including affirmative action positions focused on diversity and inclusion.
Founded by Caio Chedid, a professional with extensive experience in recruitment and leading People & Culture teams, Rock It grew stronger with the arrival of partners João Baccarat and Mirella Stefanelli leading Recruitment and Mentoring, Lívia Salgado as a partner in Compensation Strategy, and Maria Rita Spina heading ESG and the Hogan method. What sets Rock It apart is the experience of its partners – professionals who have sat on both sides of the table: in specialized consultancies and leading HR and Talent Acquisition areas in companies ranging from large corporations to unicorns.
With a strategic, agile, and personalized approach, we combine market knowledge, human sensitivity, and well-established tools to ensure accuracy and speed in delivery. We operate across three main areas: Talent Recruitment, Strategic Compensation, and Development & Culture.
We are business partners committed to results and sustainable growth.
What We Do
Talent Recruitment
Executive Search
We connect your company with the right leaders to drive results and lead strategic transformation.
Management Support Recruitment
Affirmative Positions
Assessment with Hogan Methodology
Strategic Compensation
Job and Compensation Architecture
Development & Culture
Talent Acquisition Mentoring
Training, Mentoring & Talks
What We Do
Talent Recruitment
Executive Search
We connect your company with the right leaders to drive results and lead strategic transformation.
Management Support Recruitment
Affirmative Positions
Assessment with Hogan Methodology
Strategic Compensation
Job and Compensation Architecture
Development & Culture
Talent Acquisition Mentoring
Training, Mentoring & Talks
makes the difference
Caio Chedid
Founder and Managing Partner
He holds a degree in Business Administration from FAAP and a postgraduate degree in People Management from INSPER. Throughout his career, he has led the development and strengthening of high-performance organizational cultures.
He brings deep expertise in Acquihirings, Management Models, Organizational Transformation, and Organizational Design, standing out as a strategic and innovative leader in people management. With experience at renowned companies such as Michael Page, Robert Walters, and several scale-ups like Gympass, he has contributed directly to the growth and maturity of organizational structures.
Caio also works as a mentor, supporting business transformation by aligning recruitment strategies with people management, becoming a strategic partner for companies seeking top talent and sustainable growth.
Maria Rita Spina
ESG & Diversity Partner
Maria Rita is an influential leader in promoting diversity within the investment ecosystem. As the founder of MIA – Mulheres Investidoras Anjo (Women Angel Investors), she drives female participation in startup investments, demonstrating her commitment to diversity and impactful investments. Representing Brazil as the Lead Delegate for the Entrepreneurship group of the W20, she works on facilitating access to capital, markets, and financing for women, bridging Brazilian demands with the G20 agenda. As an ambassador for WeInvest Latam, the largest community of women investors in Latin America, Maria Rita strengthens female representation in Venture Capital, Private Equity, and other investment sectors.
Until 2022, she served as Executive Director of Anjos do Brasil and continues to be active on the boards of organizations like Artemisia and Rede Mulher Empreendedora. She is also a co-founder of Dínamo, a movement shaping public policies for entrepreneurship and startup investments.
Maria Rita shares her expertise in education by teaching courses on investment and innovation at FGV and participating in initiatives such as the Startup Commission at IBGC and the Impact and Diversity Working Group at LAB.
With over 35 years of experience and an academic background in philosophy from FFLCH-USP, her career is defined by a strong advocacy for inclusion and the empowerment of the entrepreneurial ecosystem.
Maria Rita Spina
ESG & Diversity Partner
Maria Rita is an influential leader in promoting diversity within the investment ecosystem. As the founder of MIA – Mulheres Investidoras Anjo (Women Angel Investors), she drives female participation in startup investments, demonstrating her commitment to diversity and impactful investments. Representing Brazil as the Lead Delegate for the Entrepreneurship group of the W20, she works on facilitating access to capital, markets, and financing for women, bridging Brazilian demands with the G20 agenda. As an ambassador for WeInvest Latam, the largest community of women investors in Latin America, Maria Rita strengthens female representation in Venture Capital, Private Equity, and other investment sectors.
Until 2022, she served as Executive Director of Anjos do Brasil and continues to be active on the boards of organizations like Artemisia and Rede Mulher Empreendedora. She is also a co-founder of Dínamo, a movement shaping public policies for entrepreneurship and startup investments.
Maria Rita shares her expertise in education by teaching courses on investment and innovation at FGV and participating in initiatives such as the Startup Commission at IBGC and the Impact and Diversity Working Group at LAB.
With over 35 years of experience and an academic background in philosophy from FFLCH-USP, her career is defined by a strong advocacy for inclusion and the empowerment of the entrepreneurial ecosystem.
João Baccarat
Partner
He believes in the power of the right connections to create stories and opportunities that fuel transformative companies. João has built his career in renowned recruitment firms such as Michael Page and Robert Walters, and has also experienced the “other side of the table” as an HR leader within technology companies.
He holds a degree in Communications from FAAP and a postgraduate degree in Strategic HR from FGV. With a strong commitment to empowering people and creating memorable experiences for both candidates and organizations, João’s mission is to connect talent and companies in an authentic and strategic way — building long-term partnerships that truly make a difference.
Mirella Stefanelli
Partner
With over 10 years of experience in Human Resources, Mirella has built a solid career in both consulting firms and companies in the financial and technology sectors. Her expertise includes talent acquisition and development, leading generalist HR teams, and designing strategies aligned with sustainable organizational growth.
At the fintech Kamino, she led the HR function from the very beginning, playing a key role in the company’s expansion to over 50 employees in two years. She implemented processes, policies, and systems that strengthened the company’s culture — including performance management, engagement, and diversity initiatives.
Mirella’s approach combines experience as a headhunter with hands-on leadership of HR areas in innovative companies. She brings a consultative and tailored perspective to meet the evolving demands of the market.
She is passionate about connecting the right people to the right challenges, driving business success and enabling promising career growth.
Mirella Stefanelli
Partner
With over 10 years of experience in Human Resources, Mirella has built a solid career in both consulting firms and companies in the financial and technology sectors. Her expertise includes talent acquisition and development, leading generalist HR teams, and designing strategies aligned with sustainable organizational growth.
At the fintech Kamino, she led the HR function from the very beginning, playing a key role in the company’s expansion to over 50 employees in two years. She implemented processes, policies, and systems that strengthened the company’s culture — including performance management, engagement, and diversity initiatives.
Mirella’s approach combines experience as a headhunter with hands-on leadership of HR areas in innovative companies. She brings a consultative and tailored perspective to meet the evolving demands of the market.
She is passionate about connecting the right people to the right challenges, driving business success and enabling promising career growth.
Lívia Salgado
Partner
A specialist in People Analytics, Diversity & Inclusion, Digital Transformation, and Culture Management, she leads strategic national and international projects — including mergers and acquisitions — by structuring areas and workflows to ensure cultural and operational integration. Lívia has international experience as an expatriate in London, where she supported global team integration and organizational synergies. She holds a degree in Business Administration from FEA-USP and has a dynamic, multicultural profile focused on sustainable results, inclusive work environments, and high performance.
Mariana Fernandes Prado Tortorelli
HR Manager | RDI – Talent Management
“I had the opportunity to work with Caio and the team for almost four years. Caio always showed a true business partnership mindset, which really impressed me. He was able to understand the business and the complexity of each role, which is why he brought in candidates who were highly aligned — many of whom are still at the company today, delivering great performance and growing professionally. I’m confident that Rock It Recruit is the best partner in the tech market.”
Rodrigo Tognini
“RockIt’s work is unique! Caio has the ability to understand the business challenge and context, while bringing people into the process with agility and a high level of qualification. We’ve worked together on several roles, and I’m always impressed by the process and the results.”
Joaquim Torres
“I’ve known Caio since 2018. We worked together at Gympass, where he was responsible for the Talent Acquisition team while I led the product area. He was essential to our growth strategy for engineering, data, design, and product teams, as we grew from 30 to over 250 people within one year. Beyond the obvious focus on speed, the quality of hires was also central — evidenced by our low turnover rate. I highly recommend Caio’s work!”
